Tag Archives: Canadian Business Magazine

Editorial Assignment – CB Magazine – Laurent Potdevin of Lululemon

I had the pleasure of visiting Lululemon again after having photographed an editorial portrait of their CEO Laurent Potdevin for The Wall Street Journal earlier. This time it was for a feature in Canadian Business Magazine.

We got to photograph Laurent in his office at the Lululemon headquarters in Vancouver. We did a wide environmental portrait and used a 4ft seamless behind the subject to separate and frame him. This was a request from the photo editor as this has been a concept and theme they have used in multiple editions of the magazine for these kind of features. We had a quick scout before the shoot day to find the best spot and which seamless colour would work for the concept and location.  For lighting we used a 3ft octabank as key light and a shoot through umbrella as fill and flood light. I think it all turned out well.

 

LAURENT POTDEVIN
A former president of Burton Snowboards and Toms Shoes, Laurent Potdevin joined Lululemon Athletica
in January 2014 with a mission to put product quality and image stumbles behind the clothing retailer. Today, one can only conclude he has succeeded: Sales should surpass US$2 billion this year, aided by overseas expansion and
a healthy 4% growth in comparable store sales, and the stock is once again testing its all-time highs. Born in Switzerland, Potdevin holds both an MBA and a master’s degree in engineering.

– Canadian Business Magazine

Laurent Potdevin, CEO of Lululemon Athletica Inc. for Canadian Business Magazine. Photography by Jens Kristian Balle

Laurent Potdevin, CEO of Lululemon Athletica Inc. for Canadian Business Magazine. Photography by Jens Kristian Balle

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